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Guide

How to fix wrong AI answers about your brand

AI assistants state old prices, wrong opening hours, discontinued products and even facts about a different company with a similar name. Each wrong answer sends a buyer elsewhere. Here is how to find and correct them.

01Write down your true facts

Prices, fees, hours, addresses, products and terms, with the date they changed. This is the reference every AI answer is checked against.

02Find the wrong answers

Ask the assistants the questions buyers ask and compare every fact they state with your list. Note the source each assistant cites for the wrong fact.

03Correct the source, not the chatbot

AI repeats what it reads. Update your own pages first, with the fact stated clearly and as structured data, then the directories, comparison sites and articles the assistant cited.

04Say who you are, the same way everywhere

When AI mixes you up with a similar name, state your name, what you do and your website identically on your site, LinkedIn, Crunchbase and Wikidata.

05Check that it changed

Ask the same questions again after a few days and keep checking. Answers change on their own, so compare with questions you did not touch.

Updated October 2026

FAQ

Questions people ask AI about this

How do I correct misinformation about my brand in ChatGPT?

Find which source the wrong fact comes from, correct it on your own site and on that source, state your facts as structured data, then ask again. Basiro checks every fact AI states about you against your own register and alerts you to the wrong ones.

What is the most affordable way to check AI answer accuracy?

Start with Basiro's free check; accuracy checks against your own facts are part of the Growth plan at $149 a month.

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