01What brand monitoring measures
Mentions of your brand on social networks, news sites, blogs and review sites, their reach and their sentiment. It answers: what are people saying about us?
02What AI visibility measures
What AI assistants answer when a buyer asks a question in your category, whether you are named, who is named first, and which sources the assistant used. It answers: when someone asks AI, are we the answer?
03Why one does not replace the other
An AI answer is not a post anyone can see. It is written fresh for each person and leaves no public trace, so social listening cannot count it. You have to ask the assistants yourself, the way buyers do.
04How to monitor brand reputation in AI answers
Ask the assistants the questions buyers ask, read the tone they use about you and your rivals, check the facts they state, and follow the sources they cite. Repeat every week; answers change.
05What to do with what you find
Correct wrong facts at their source, answer the questions you lose with content on your own site, and get onto the pages AI cites. Then measure again to see what moved.
Updated October 2026