01Ask the questions your buyers ask, without your name
Write ten questions a buyer would type before they know you: "best family health insurance in Dubai", "which developer delivers on time". Questions with your name only show whether AI knows you; questions without it show whether AI recommends you. The second number is the one that brings customers.
02Ask more than one assistant, more than once
ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews answer differently, and the same assistant changes its answer from one day to the next. Ask each question on each assistant, and repeat it on another day before you draw a conclusion.
03Ask in your buyers' language and market
A question in Gulf Arabic from Riyadh gets a different answer from the same question in English from London. Use the language and city of your buyers, and turn on web search where the assistant offers it.
04Read who is named instead, and why
For each answer, note who is named, who comes first and which pages the assistant cites. The cited pages tell you where to be: comparison articles, directories, review sites or a rival's own page.
05Check what it says about you
When AI names you, check the facts: price, opening hours, products, terms, even the company itself. AI often mixes up companies with similar names. Every wrong fact is a buyer sent elsewhere.
06Track it, because it moves
Answers change every week as assistants update and new pages appear. Keep the same questions, ask them again on a schedule and compare.
When to stop doing it by hand
Ten questions on five assistants, asked twice, is a hundred answers to read. Fifty questions in two languages every week is five hundred. That is when a tool pays for itself. Basiro asks your buyers' questions on every assistant, reads each answer, shows who wins and why, and writes the answer that wins it back.
Updated October 2026